Overview
Adapting design across digital, large scale print and promotional campaigns.
Over a six month freelance period at ReflexBlue, I worked across a varied mix of client projects, adapting my approach to suit different industries, audiences and formats. From high-fidelity website prototypes and large scale stadium graphics to promotional campaigns and print, this selection showcases the breadth of work I produced across the agency.
Digital Design
Reimagining an established business through a high-fidelity digital prototype.
I designed a high-fidelity website prototype in Photoshop to modernise the company’s online presence. As a firm specialising in structural and civil engineering services, the updated design was created to better reflect their expertise and showcase projects through a more polished, professional digital experience. The concept demonstrated how a refreshed website could strengthen the brand and present its services more effectively to prospective clients.
Large Scale Print
Taking design beyond the screen and into a demanding physical environment.
My brief was to design a series of banners for installation across Firhill Stadium, including the grandstand canopy, behind the floodlights and above the club level seating. Working at this scale required careful consideration of typography, layout and visibility, ensuring the designs remained clear and impactful from a distance. It was also the largest scale print project I had undertaken at the time.
Campaign & Promotional Design
Creating engaging communications across different audiences and occasions.
I worked across a mix of flyers, social media advertising and brochures for leisure and hospitality clients, adapting the creative to suit different audiences and promotional objectives. The work required a flexible approach to layout, imagery and messaging while maintaining a clear and engaging visual hierarchy across each format.
Outcome
Building versatility through varied client challenges.
Working across such different briefs gave me valuable experience adapting my design approach, rather than relying on a single visual style. From digital interface design to large format print and promotional campaigns, the work strengthened my ability to understand the purpose of a brief and translate it into an appropriate visual solution.